Marketing

Nokia Loses Branding to Microsoft Mobile

Nokia Loses Branding to Microsoft Mobile

Written by on April 22, 2014 in Featured on App, Marketing and Sales with 0 Comments

Microsoft look to re-brand Nokia upon acquisition Nokia will be changing its name to Microsoft Mobile once the high-profile acquisition goes through later this year. For years the Swedish mobile manufacturer has held a lofty position in the world of mobile phones. Nokia was a sign of both affordable phones and high-end business mobiles. But, […]

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Infographic: Which Social Media Platforms Drive the Most Sales?

Infographic: Which Social Media Platforms Drive the Most Sales?

Written by on April 19, 2014 in Featured on App, Marketing and Sales with 0 Comments

Business owners often wonder about the “ROI of social media”. Is my Facebook page actually driving sales? Is all this tweeting really doing anything for my bottom line? Should I be on Pinterest and Instagram? Well it turns out, when it comes to eCommerce, being social matters. To better understand how social media is impacting […]

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Customer Engagement

Gathering Perspectives from Visionary Leaders

Gathering Perspectives from Visionary Leaders

Written by on April 23, 2014 in Customer Engagement, Featured on App with 0 Comments

In the digitally-driven era of today, there is a massive shift in expectations that has to be met in accommodating to the growing needs of the customer. Therefore, we’ve come together to listen in on the multiple perspectives of visionary leaders eager in imparting industry knowledge in the Opening Joint Visionary Keynote Sessions with personalities […]

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Dove’s ‘Patches’ Advert Has Caused a Customer Backlash

Dove’s ‘Patches’ Advert Has Caused a Customer Backlash

Dove needs to patch up its customer relationship As part of Dove’s ‘Real Beauty’ campaign that it’s been running for years, the Uniliver-owned beauty company created a new advert that’s gained a fair bit of backlash from customers and the internet’s vocal minority. Entitled ‘Patches’, the newest advert sees a group of women making use […]

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Loyalty & CRM

Guest Post: A Boutique Approach to Loyalty, in Four Steps

Guest Post: A Boutique Approach to Loyalty, in Four Steps

Written by on April 22, 2014 in Featured on App, Loyalty & CRM with 0 Comments

When it comes to competing against low-priced giants, speciality shops should ignore the specials and focus on the personals. This is among the key findings of a recent report by LoyaltyOne, “Four Ways to Win for Independent Retailers.” The study reports that 89 per cent of those surveyed said personal recognition is the top area in […]

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Whitepaper: Road to Reward – A More Profitable Direction for Banks and Financial Institutions

Whitepaper: Road to Reward – A More Profitable Direction for Banks and Financial Institutions

Written by on April 21, 2014 in Downloads, Featured on App, Loyalty & CRM with 0 Comments

The painful truth for banking reward programs The two biggest pain points facing bank reward program owners currently are, firstly how do I manage the ever increasing cost of providing airline miles and travel rewards to my growing base whilst feeling the mounting cost of regulation and market pressures. Secondly how do I make my […]

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Omni-Channel

Why You Need To Change Your Loyalty Offering

Why You Need To Change Your Loyalty Offering

Customer engagement is a hard thing to capture, especially in this modern market where a customer’s attention is divided between mobiles devices, store shelves and computer screens. But, even then, that doesn’t ensure you’ve retained their loyalty. But in this day and age loyalty might as well mean nothing – that is, if you don’t […]

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Walmart Redoubles Efforts Against Amazon

Walmart Redoubles Efforts Against Amazon

Walmart’s new CEO aims to trump the online behemoth that is Amazon Walmart may dominate the US landscape when it comes to superstores and grocery, but online is a different story; it’s home to it’s largest nemesis: Amazon. While Amazon can sit pretty, feeling safe that Walmart won’t manage to graze it’s eCommerce model for […]

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Data

Your Data is Damaging Your Brand

Your Data is Damaging Your Brand

Written by on April 11, 2014 in Data & Analytics, Featured on App with 0 Comments

Your data stinks. Sorry.  I’m certain that in 90 per cent of cases, I’m spot on. Your data is awful. It’s not just stopping you from marketing and selling better – it’s damaging your brand. Bad data manifests itself in many ways, and it sneaks into your business, your processes and your way of working. […]

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Why Big Data Changes Business Culture

Why Big Data Changes Business Culture

Written by on April 4, 2014 in Big Data, Featured on App with 0 Comments

Recently, I have come across a great article from FTreports on how big data is able to cause the change of business culture. From the article, “Big data Sparks cultural changes“, Companies have ambitious plans to use data to make operations more efficient, build stronger relationships with customers or develop new revenue streams. However it […]

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Downloads

How to Improve In-Store Customer Engagement

How to Improve In-Store Customer Engagement

Written by on April 23, 2014 in Downloads, Featured on App with 0 Comments

While most retailers will have a reasonably detailed grasp of who has visited their website, what they did on the site, and whether their browsers became buyers, their knowledge of who visited their stores is less accurate. Yet knowing where and when customers are in your store is the basic foundation for measuring performance and […]

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Tibco Loyalty Lab’s 10 Marketing Trends for 2014

Tibco Loyalty Lab’s 10 Marketing Trends for 2014

Written by on April 22, 2014 in Downloads, Featured on App with 0 Comments

Tibco Loyalty Lab dishes out the data on 2014′s emerging technologies Marking out the future of loyalty and marketing is a tough task, Total Customer laid down it’s predictions earlier this year, but now Tibco Loyalty Lab has analysed the market and put together a great whitepaper about what 2014 holds in marketing. Download this […]

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Videos

Pepsi Uses an Action-Packed Bus Shelter to Engage with Customers

Pepsi shows patient bus goers the unbelievable power of Pepsi Max Pepsi and Coke have been in a fight to convince consumers that their fizzy brown liquid tastes better than the other fizzy liquids on the market. It’s a battle that seems like it’s been going on since time began, and it’s one that requires […]

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IKEA Uses Science to Maximise Ad Space

IKEA Uses Science to Maximise Ad Space

IKEA takes on it’s own ethos of space efficiency in a smart new ad campaign IKEA may well be the furniture darling of the marketing world, producing memorable and quirky campaigns that are somehow so intrinsically Swedish in attitude, but they rarely ever adopt the idea of minimalism that their products ooze. However, their latest […]

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Latino

Como alcançar a fidelização do cliente

Como alcançar a fidelização do cliente

Written by on April 8, 2014 in Español/Português, Featured on App with 0 Comments

Baixe o Pequeno Livro de fidelização para descobrir o que gerentes brasileiros têm a dizer sobre a fidelidade do cliente e como você pode melhorar a sua retenção de clientes. Para alguns, a fidelidade é a arte de compreender os clientes. Outros dizem que é mais uma ciência do que arte. O que é verdadeiramente […]

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Descarga: Las personas más influyentes en la industria de mercadotecnia de México

Descarga: Las personas más influyentes en la industria de mercadotecnia de México

Written by on March 12, 2014 in Español/Português with 0 Comments

¿Cómo determinas si una persona es influyente? ¿ Tomas en consideración su importancia dentro de la compañía? ¿ O prefieres considerar su influencia mas allá de la empresa? Estuvimos considerando esto en preparación para el evento México Customer Festival (también conocido como Loyalty World México). Durante nuestra investigación y en nuestra experiencia con esta industria […]

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Other Recent Posts

Guest Post: Give Your Customers the Loyalty Experience They Want

Giving your customers what they want begins at home – sometimes literally, in the case of points redemption Global research carried out earlier this year by Collinson Latitude (entitled ‘Rewards That Count’) found that, in general, banking loyalty programs generate high levels of customer satisfaction (75%) – higher than hotel frequent guest programs (70%) and […]

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Guest Post: Customer Communications Management Brings Financial Institutions Closer to Target Markets

Since 2000, Customer Communications Management (CCM) solutions have gradually made it possible to redesign and personalize documents which are regularly sent to customers. Asian enterprises used to see such documents as a way to convey statements, share performance and/or product and services information to their customers, including whole paragraphs of unreadable and sometimes unintelligible fine […]

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J. Crew Advert Targets One Specific Customer’s Wish

J. Crew reaches a new level of customer engagement Every company wants to make the customer feel like the centre of the world, but J. Crew actually went ahead and did it. Taking out a full-page ad in New York magazine, J. Crew’s creative director Jenna Lyons penned a hand-written note to show the triumphant […]

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