Marketing specialist Loyalty 360 names the customer loyalty trends predicted for 2012
In the last 10 years, the extended use of customer retention and loyalty programs has revolutionized the way Business to Consumer companies do business. While in the past focus has been product-heavy, focusing more on production, on-time delivery, and things of that nature, the average customer now wants so much more.
At this point, companies delivering what they promise as they promise it is no longer a selling point – it's an expectation. So where does that leave your business when it comes to strategy? Making your customers happy – ensuring they stay on board and that they keep up their purchasing.
Marketing â€˜think tank' Loyalty 360 has listed what it predicts as important trends for the next year when it comes to customer loyalty. Among them were the following:
- Further engaging with existing customers
- Gathering information using social media
- Companies focusing on return on investment from social media
- Higher usage of tools that track and improve return on investment
- Enormous increase in the usage of mobile wallets
If customer loyalty is important to your business, you should check out Loyalty World USA and Loyalty Word Mexico – events that focus on raising your ROI by improving customer retention and satisfaction.