At the Loyalty World 2011 conference, Daniel Cuffley. Director of Sales, Velti gave a presentation on new strategies for mobile loyalty. With the increasing penetration of smart phones, businesses need to be more aware of how mobile can compliment loyalty in the marketplace. This presentation focuses on the interactive ways mobile can be used to keep your customers closer than ever, with two way communications becoming more relevant as face to face interactions lessen. Mr Cuffley discusses interactive marketing, social media networking, digital experiences, and customer service as ways customers communicate with your business and how loyalty fits into these processes.
New Strategies for Mobile Loyalty
Key points of the presentation include:
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