Watch video: @Velti on New strategies for #mobile #loyalty #LWconf

In Loyalty & CRM by justine

mobile loyalty world





At the Loyalty World 2011 conference, Daniel Cuffley. Director of Sales, Velti gave a presentation on new strategies for mobile loyalty. With the increasing penetration of smart phones, businesses need to be more aware of how mobile can compliment loyalty in the marketplace. This presentation focuses on the interactive ways mobile can be used to keep your customers closer than ever, with two way communications becoming more relevant as face to face interactions lessen. Mr Cuffley discusses interactive marketing, social media networking, digital experiences, and customer service as ways customers communicate with your business and how loyalty fits into these processes.




New Strategies for Mobile Loyalty

Key points of the presentation include:

  • Grasping mobile opportunities
  • Positioning loyalty programmes to take full advantage of mobile
  • How leading brands are improving loyalty across industry sectors globally


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