Mercedes-Benz seeks younger appeal through social media

In Social media by rebeccam


Mercedes-Benz’s recent efforts to connect with a younger audience are continuing with a move to sharpen up its social media presence. Only last week, at CES, Mercedes-Benz showcased technology which will enable users to access Facebook, Google and Yelp from their dashboards.
Mercedes-Benz is already active in the social media space, largely through its Fashion Week tie-up. It is looking to boost its presence across key social media platforms and develop a long-term integration strategy.
Mobile is a big focus as we saw at the recent Loyalty World 2011. Martine Edgell, Digital Communications Specialist at Mercedes Benz & Smart spoke on the panel discussion: Analyzing how Mobile-Social is changing the way you connect with your customers, alongside

· Ilicco Elia, Head of Mobile, LBi

· Mr Tony Fish, Founder & CEO, AMF Ventures

You can watch the full video of the panel discussion by clicking on the image below…


… watch out for ‘Tony the Tiger' he certainly speaks his mind Smile