Watch video: @Rapide on Why Moments Matter #LWconf

In Loyalty & CRM by justine

Customer Loyalty World  



What is customer loyalty and how can it be measured?  What are advocates vs. badvocates?  Hear from Nigel Shanahan, Managing Director, Rapide, The Moments of Truth Company on their definition of "the moment of truth."  Turn that moment where customers decide whether they love or hate a product into an opportunity for your brand.

Watch the video.




Why Moments Matter

The presentation focused on:

  • Why having an ‘always on' feedback channel is essential – introducing 66099
  • Why mobile is a great feedback channel and makes it simple for the customer
  • Why you should be anti-social- reducing customer complaints on social media
  • How acting on feedback in real-time can create WOW's from Moments of Truth
  • How to increase revenue and reduce churn by instantly responding to your customers


To register for a brochure for next years event, click here