Customers choose Tablets & E-Readers as the perfect holiday gift

In Technology by rebeccamLeave a Comment

pewTablet and E-Book Reader Ownership Nearly Double Over the Holiday Gift-Giving Period

Sales of tablet computers and e-book readers surged during the holiday season, causing the  share of adults who own either device to nearly double, from 10% to 19%.

These results are based on a pre-holiday survey conducted among people age 16 and older between Nov. 16 and Dec. 21, and two surveys of adults age 18 and older conducted in January.
The findings are striking because they come after a period from mid-2011 into the autumn in which there was not much change in the ownership of tablets and e-book readers. However, as the holiday gift-giving season approached the marketplace for both devices dramatically shifted. In the tablet world, Amazon's Kindle Fire and Barnes and Noble's Nook Tablet were introduced at considerably cheaper prices than other tablets. In the e-book reader world, some versions of the Kindle and Nook and other readers fell well below $100. 

——

The World e-Reading Congress 2012 (15-17 May 2012, London) is a premier B2B industry event for global book, magazine, and newspaper publishing executives.

Bringing together c-level publishing executives, the World E-Reading Congress provides an unrivalled platform to expose the most pressing business challenges on the minds of CEOs. Discussing everything from business models,  distribution channels, retail solutions, DRM, advertising and social media and more… it is the perfect forum and business opportunity to drive your organisation forwards in the digital publishing world!

Visit the website today to find out more: http://www.terrapinn.com/2012/world-e-reading-congress-europe/

For speaking or sponsorship opportunities please contact:

Rebecca Mantle
Project Director, Telecoms & Media, Terrapinn
P: +44 (0)207 092 1194
E:
rebecca.mantle@terrapinn.com

Leave a Comment

Current ye@r *