Download the presentation: Improve your business through customer data quality #LWconf

In Loyalty & CRM by justine

loyalty world 2012

At Loyalty World 2011, Caroline Hermon, Business Development Manager, Trillium Software gave a presentation on improving customer service, loyalty and profitability through the quality of customer data.  Learn about the top strategies for building and maintaining trust in customer data, including real-life examples from leading UK retailers.

A focus was also placed on unifying customer data across multiple channels for accuracy, completeness and consistency and implementing customer-centric data quality technologies for lifetime value.

Download the presentation here

Join over 400 senior marketers from the world's biggest businesses at the 10th annual Loyalty World.  Download the prospectus here