For Loyalty World 2011, David Slocombe, Head of Mobile, Lastminute.com discussed converting contact to commerce and the impact of mobile on the future of transaction processes. Throughout the video, Mr Slocombe answers questions concerning current trends in the industry, innovative projects that Lastminute has undertaken recently and how the organisation is dealing with data privacy issues amongst others.
Watch the video.
Panel Session: The impact of mobile on the future of transaction processes – converting contact to commerce
The session covered:
- How have improvements in mobile web access and app choice strengthened the customer's demand for an âin-context' mobile experience
- Convergence of mobile and payment devices: overcoming the issues surrounding technology and the pace of development
- What practicalities should you consider when developing context aware mobile applications and integrating platforms?
- Learning how to leverage context aware mobility to drive revenue and enhance customer interpersonalisation
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