Arne van de Wijdeven’s secret to true #customerloyalty #LWconf

In Loyalty & CRM by justine

Loyalty World 2012, customer loyalty


Customer Experience:

Arne van de Wijdeven, Customer Experience Director, Philips International gave a presentation at Loyalty World 2011 on understanding the behaviour of promoters and how you can nurture these promoters to advocate your brand.  Arne van de Wijdeven is the Director of Customer Experience (NPS) at Philips, acting as thought leader and aggregate learning to drive customer experience and business excellence thinking.  Watch his presentation here


Mr Wijdeven spare a few moments of his time to answer these key questions:

What is the key trend changing the customer loyalty landscape?

What is the secret to true customer loyalty?

What is the most valuable thing you will take away from Loyalty World this year?


Watch the video below for the answers




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