Arne van de Wijdeven, Customer Experience Director, Philips International gave a presentation at Loyalty World 2011 on understanding the behaviour of promoters and how you can nurture these promoters to advocate your brand. Arne van de Wijdeven is the Director of Customer Experience (NPS) at Philips, acting as thought leader and aggregate learning to drive customer experience and business excellence thinking. Watch his presentation here
Mr Wijdeven spare a few moments of his time to answer these key questions:
What is the key trend changing the customer loyalty landscape?
What is the secret to true customer loyalty?
What is the most valuable thing you will take away from Loyalty World this year?
Watch the video below for the answers
For more information on customer loyalty this year and how we are moving forward with Loyalty World 2012, sign up to our newsletter here: Customer Love Newsletter or save our RSS feed here: Customer Love RSS Feed
Or see our Loyalty World 2012 website for registration details