Watch video: @Aimia on Millennial #loyalty #LWconf

In Loyalty & CRM by justine

Loyalty World 2012




Mr Rick Ferguson, VP of Knowledge Development, Aimia gave a presentation at Loyalty World 2011 on understanding the attitudes and opinions of Generation Y, and how to build stronger relationships and greater loyalty.  A detailed look at Millennials from the US, UK and Canada, demonstrates how this generation approaches brand loyalty in a different way to previous generations. 


Watch the video.



Millennial Loyalty: understanding their attitudes and opinions to build stronger relationships and greater loyalty

The presentation covered:

  • How do Millennials approach brand loyalty differently than previous generations?
  • What are Millennial expectations for data privacy?
  • How can you reach Millennials through mobile and social media without seeming inauthentic?
  • What rewards will motivate the next generation of consumers?


To register for a brochure for next years event, click here