Mr Rick Ferguson, VP of Knowledge Development, Aimia gave a presentation at Loyalty World 2011 on understanding the attitudes and opinions of Generation Y, and how to build stronger relationships and greater loyalty. A detailed look at Millennials from the US, UK and Canada, demonstrates how this generation approaches brand loyalty in a different way to previous generations.
Watch the video.
Millennial Loyalty: understanding their attitudes and opinions to build stronger relationships and greater loyalty
The presentation covered:
- How do Millennials approach brand loyalty differently than previous generations?
- What are Millennial expectations for data privacy?
- How can you reach Millennials through mobile and social media without seeming inauthentic?
- What rewards will motivate the next generation of consumers?
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