#AlFahimGroup Marketing Manager outlined why listening to customer feedback is new competitive edge.
Â· If you're not hearing from your customers, they've probably become someone else's.
Â· Social media is increasing visibility so now everyone's watching
Â· There's more ways to collect feedback as channels proliferate
Â· Voice of the customer (#VOC) can help you with product development, service warning, competitor intelligence and process improvement.
Download: Voice of the Customer: 360 Customer view by Rania Mehwi, Group Marketing Manager, Al Fahim Group