Why asking for #customer feedback improves your offering

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#AlFahimGroup Marketing Manager outlined why listening to customer feedback is new competitive edge.

To summarize:

· If you're not hearing from your customers, they've probably become someone else's.

· Social media is increasing visibility so now everyone's watching

· There's more ways to collect feedback as channels proliferate

· Voice of the customer (#VOC) can help you with product development, service warning, competitor intelligence and process improvement.

Download: Voice of the Customer: 360 Customer view by Rania Mehwi, Group Marketing Manager, Al Fahim Group

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