#du strategic marketing director, Mark Briers, shares his top 7 tips on how to deliver a great #customer experience. Here's a summary of the step-by-step approach:
1. Audit and assess
2. Define the intentional customer experience
4. Focus on people not product – #du #WOWcampaign
6. Automate, digitize and personalize service delivery to get to know your customers
7. Measure the results
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