Don Peppers from Peppers&RogersGroup has highlighted how technology changes everything when it comes to customer engagement.
So what's changed?
Over 1 billion searches happen every day on #Google
By 2015 game credits will make #Facebook will be the world's largest bank
Email is already old-fashioned
What this means?
Advances in technology means that product innovation is fleeting
Businesses need to move towards collective intelligence and make customers active participants in their brand
Rebellious employees are surprisingly your most creative and competitive asset
Download Innovation in the Post-CRM era, by Don Peppers from the Peppers & Rogers Group