How technology is changing #customer engagement

In Loyalty & CRM by Hannah1 Comment

Don peppers #customer engagement

Don Peppers from Peppers&RogersGroup has highlighted how technology changes everything when it comes to customer engagement.

So what's changed?

Over 1 billion searches happen every day on #Google

By 2015 game credits will make #Facebook will be the world's largest bank

Email is already old-fashioned

What this means?

Advances in technology means that product innovation is fleeting

Businesses need to move towards collective intelligence and make customers active participants in their brand

Rebellious employees are surprisingly your most creative and competitive asset

Download Innovation in the Post-CRM era, by Don Peppers from the Peppers & Rogers Group

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