How #ClubApparel leveraged #mobile for #loyalty

In Loyalty & CRM by Lauren Meany


rewards, mobile, loyalty, club apparel


#ClubApparel has replaced the #loyalty card with #mobile to provide customers with instant and redeemable #rewards.

All you have to do is shop to collect points as you go.

By synchronizing the customer's #mobile with #ClubApparel, points are easily added to the "mobile wallet" with every purchase.

So what does #ClubApparel think are the key success factors of a loyalty programme?

· Simplicity – an easy to use mechanism leveraging the best technology

· Focus on resident traffic not tourist traffic

· Give your customers something they value, where #rewards are instantaneous


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Image source: Retail Guru


If you are interested in this, I suggest you read:

How to use customer data to improve loyalty

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