How to use #customer #data to improve #loyalty

In Loyalty & CRM by Lauren Meany


customer data, loyalty

#Data. Making sense of it and using it is the best way to improve customer #loyalty. By understanding who your customers are and what they value, you can deliver targeted messages, targeted offerings and targeted experiences. All this leads to more sales and greater loyalty.


I have listed below some of the top articles, blogs and PowerPoint slides which advise on how to use customer #data to maximize #loyalty:


Taking action on analytics: Using data for customer loyalty and retention

7 ways to use customer data

Data mining: Three steps to mining unstructured data

Mining social networks: Untangling the social web


Image source: CNME


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