#Eloqua, a marketing automation software provider, generated $2.5 million in sales in the second half of 2010 from clients who downloaded content, and it boasts another $3.2 million in contract stages from consumers who first downloaded exclusive content.
More impressive stats:
Â· Since implementing a content marketing strategy, 17 percent of site visitors have a title of vice president (or higher).
Â· 25 percent of all visitors who find the site through content are at or above vice president-level.
Â· Visitors who first find the site via content pieces are 21 percent more likely to view sales demos.
So what's their secret?
Â· They work with a content marketing journalist to reach the 90 percent of the market that remained untapped
Â· They use #LinkedIn – #Eloqua found customers who engage the company via social channels are 450 percent more likely to be brand advocates.
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Image source; letsgetdollar.com
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