Making time for #socialmedia

In Marketing and Sales, Social media by Lauren Meany1 Comment

social media, time

 

When #socialmedia exploded onto the scene, some dismissed it as a time-wasting exercise – a good excuse for employees to spend hours on #Facebook for personal reasons.

Yet #socialmedia is now being embraced by many organizations as it is understood that social is the new sale.

I spoke with an online conversationalist at #Aramex in Jordan and was surprised to learn they are ahead of the game and have already been engaging consumers through social platforms for 3 years. Yet as more and more consumers go social, making the time to respond is getting tougher.

It is no secret that #socialmedia, while undoubtedly cheaper than traditional marketing, has its own cost – Time.

However I would argue that spending your time on #socialmedia is time well spent.

I read this great eBook on The Social-Powered Enterprise by #Salesforce.com and it was extremely useful in summarizing how #socialmedia can transform and improve the effectiveness of your marketing, sales and customer service processes.

You can download it for free here: http://www.salesforce.com/uk/socialsuccess/ebooks/

Image source: Sundial time

 

If you thought this was interesting, then take a look at the following:

Why businesses can benefit from influencers in social communities

How PepsiCo leveraged social media to alter brand perception

Comments

  1. Time Billing Software

    Time spent on social media is always worth, I believe, since it will give you good brand reputation, good number of quality visits, etc. Also its fun. So why dont you start doing it?

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