#PepsiCo effectively used #socialmedia to alter brand perception around #Gatorade.
So what was the problem?
#Gatorade was becoming associated with a hangover cure!
What did PepsiCo do?
Â· It then hired experts in certain sports to speak on its behalf across these platforms to educate the #social customer on the nutritional value of #Gatorade
Now only 20% of the online conversations about #Gatorade are about things like flavor and hangovers, down from 50%.
Image source: Gatoradeflavours.com
If you liked this, you may also like: