How #PepsiCo leveraged #socialmedia to alter #brand perception

In Customer Experience, Marketing and Sales, Social media, Technology by Lauren Meany

pepsico, gatorage, social media, brand


#PepsiCo effectively used #socialmedia to alter brand perception around #Gatorade.


So what was the problem?

#Gatorade was becoming associated with a hangover cure!


What did PepsiCo do?

· It followed every visible reference to the brand on #Facebook, #Twitter, and #Internet chat rooms.

· It then hired experts in certain sports to speak on its behalf across these platforms to educate the #social customer on the nutritional value of #Gatorade


The result?

Now only 20% of the online conversations about #Gatorade are about things like flavor and hangovers, down from 50%.


Read the full article here which includes an interview with PepsiCo’s Global Director of #Digital and #Socialmedia, Bonin Bough.


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