I have been looking into #contentmarketing and how it can win #customer trust and engagement. Previously, brands have communicated sales messages – and gotten away with it. However consumers have tired of receiving these and now seek valuable information. With over 1 billion #Google searches every day, customers are turning to forums, #social communities and #blogs to solve their business challenges.
I would recommend reading the following articles for more information:
Why getting permission to send content builds a relevant customer relationship
Why content is king and why you need an editorial calendar
Why SEO is needed to get your content found
Image source: Techie Mania
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