Top 3 articles on content marketing

In Loyalty & CRM by Lauren Meany


Content Marketing


I have been looking into #contentmarketing and how it can win #customer trust and engagement. Previously, brands have communicated sales messages – and gotten away with it. However consumers have tired of receiving these and now seek valuable information. With over 1 billion #Google searches every day, customers are turning to forums, #social communities and #blogs to solve their business challenges.

I would recommend reading the following articles for more information:


1. Content Marketing 101: How to build your business with content

Why getting permission to send content builds a relevant customer relationship


2. Top 10 tips for better content marketing

Why content is king and why you need an editorial calendar

3. An optimized framework for better content marketing & SEO

Why SEO is needed to get your content found


Image source: Techie Mania


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