Martha Stewart has come a long way since her days behind bars.
Her brand has rebounded in a big way, as underlined by her recent and uber-successful Ultimate Fan Sweepstakes.
Using SnapApp, a customized web platform that allows users to create content-driven quizzes, online contests, polls and more, the sweepstakes offered a range of exciting prizes, from trips to NYC to facials and more.
Unlike most campaigns, the Ultimate Fan Sweepstakes captured the attention of consumers, many of whom maintained their engagement after the sweepstakes ended. Additionally, fans were likely to engage their peers to create new fans, which culminated in an impressive tidal wave of 56,884 impressions and 31,611 entrants.
Utilizing a multichannel marketing approach that incorporated the social media network alongside TV and direct marketing, the impact was substantial enough for the brand to create two subsequent sweepstakes using SnapApp.
Social media campaigns can be cheaper and—in some cases—easier to execute than traditional marketing, but the results can often be underwhelming (or in the case of Chrysler, borderline catastrophic). Martha Stewart proved that social media can be effectively integrated into a holistic marketing campaign to fuel brand awareness, recognition and loyalty.
Case studies about successful multichannel and social media marketing campaigns from the world's biggest brands will be featured at the second annual Loyalty World USA and Loyalty World Brasil conferences in Las Vegas and Sao Paulo this fall. As the most important meeting points for all marketing professionals and B2C brands looking to improve their loyalty and customer retention strategies, you need to attend.