How to gain insight from #socialmedia analytics

In Loyalty & CRM by justine

Loaylty World 2012

 

Hear from James Frost, Marketing Director, Nectar about benchmarking and how to develop a simple model to measure the success of your social media and social CRM strategy.

Join Frost, as he takes you on Nectar’s social media journey from the fundamentals and building blocks of social media, through to measuring, reaching out, and integration into the wider marketing plan.

Learn which KPI’s you should use to assess your social CRM strategy. Hint: It depends on who you are.

Understand how its one thing to be able to identify measures that are important, and to be able to dip in and out of studies and dashboards to follow your progress. But that it's more important for brands to create a truly integrated, on-going system which can properly quantify the value of your social media efforts, and provide a continuous commercial monitor.

Learn about social media's key limitations and how social media strategies and technology will need to evolve.

 

View the full presentation here

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