With the volume of data generated worldwide growing by 40% each year, driven in part by the expanding number of sources from which it is derived, there has never been a better time for organisations to bring intelligent analysis to the centre of their business model and gain invaluable advantage over their competitors. This report uncovers a number of interesting themes which support the need for better understanding of the opportunities presented by Big Data.
Highlighted areas of interest:
- Key strategies involve identifying and investing in the most appropriate technologies and experts to allow insightful analysis of data sources, coupled with the expansion of understanding within the CSuite to better grasp the possibilities that data can offer.
- Questions that will become essential for organisations to answer will include âhow can I best use data to improve ROI on my marketing campaigns?', âshould we be sharing our data sources?' and âhow will we deal with new legislation on data privacy?'
Download Report here: Big Data Report
If you find this analysis of interest you will be pleased to know that 2012 will see the launch of a major new conference addressing these issues and more. Big Data World will be held between 18th and 19th September 2012 in London.