At last year's Loyalty World we were treated to a presentation by Rupert Duchesne, President and Chief Executive of Groupe Aeroplan, recently rebranded as AIMIA. In his presentation he outlined not only the real value behind the data deluge, but also how analytics are set to revolutionise the entire marketing story. With customer data increasingly touted as â€˜the new oil', it is absolutely essential that businesses recognise its value and learn how to apply it to drive big profit.
Take a few moments to watch and learn from Rupert's presentation:
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