Not all website are alike, according to a study published by Nitish Sing and Daniel Baack. The study, which compares website in Mexico and the US, highlights what many people refuse to acknowledge – that there is inherent difference in how you market your brand, based on who your audience is.
Some of the major differences between the 2 countries include:
Focus on family: Mexico focusing 46.7% of its message on family versus the US's 3.3%
Symbols & Pictures of Nation: Mexico focusing 66.7% versus 16.6% in the US
Masculinity: 86.7% focus in Mexico compared to 46.7% in the US
To read the full report, click here.
To learn more about the specific difference’s in Mexican culture and how to properly address its audience in particular, join us at Loyalty World Mexico, May 15-16 at the Four Seasons Hotel in Distrito Federal.