90% of online customers refer to â€˜Over the Garden Fence' recommendations and endorsements from family and friends. Social media means that brands can now communicate in the same manor with their customer, and communicate on a much more personal level. Retail brands are especially embracing this and linking it to offers and tailor made solutions for their consumer.
What does this mean for your business? Find out more and watch the video below from Debbie Weinstein of Unilever who presents the best of the social online brands as case studies from Unilevers' extensive portfolio.
The presentation includes: How global brands can achieve success through social CRM
- Think Big: Behind the scenes of a multi-national operation
- Steps to retaining customer loyalty in the digital realm
- Best practice into action (case studies)
Debbie Weinstein, Director, Global Media Innovation, Unilever
For more information on customer loyalty and social media, take a look at Ciaran Quilty, Manager, Global Marketing Solutions, Facebook who lays down the bare facts surrounding Facebook's global domination of the social sphere here