Presentation download: Vice President of American Express World Service on Customer Centricity

In Customer Engagement, Customer Experience, Downloads, Loyalty & CRM, Marketing and Sales, Social media, Technology by melissa

Christine Wakefield American ExpressGet your copy of the presentation titled ‘How to make customer centricity your competitive advantage', from Christine Wakefield, Vice President, American Express World Service. This is the presentation that she delivered at Loyalty World Australia in 2011.

Some of the key topics covered in her sensational presentation include:

  • Service vs. product value
  • Customer demands
  • Value equation
  • Employees at the coalface
  • Understanding great service

Download the presentation here >

Loyalty World Australia 2012 will feature presentations from leading Australian and international executives to discuss how your company can turn insight into opportunity and create loyal customers through every stage of the customer life cycle.

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Grab the early bird offer to secure your spot at the event here >