#Pepsico and #Arby’s join trend for offering rewards for engagement

In Loyalty & CRM, Marketing and Sales, Social media by Simon Crompton-Reid

Pepsico and Arby's join trend for offering rewards for engagement Pepsico and US sandwich chain Arby's have become the latest examples of brands offering consumers rewards for engagement through digital channels.

It demonstrates that brands are catching on to the fact that consumers are increasingly expecting to receive ‘free stuff' in the form of offers or discounts for brand engagement.

Arby's has signed up to a virtual currency loyalty programme run by startup Plink which offers Facebook Credits in return for in-store purchases.

Taco Bell and Dunkin' Donuts were among companies that signed up to the scheme in January, which we highlighted as a cost effective way of driving additional footfall.

Arby's customer can now earn 10 Facebook Credits for every $5 spent at more than 3,500 US outlets. It could turn out to be a useful way to monetise its existing social media network which includes 900,000 Facebook fans and 45,000 Twitter followers.

In similar news, Pepsico has announced a tie in with reward company Kiip to offer fitness enthusiasts ‘achievement rewards' when they log a run through fitness apps such as Nexercise and MapMyRUN. Pepsico director of digital engagement Jason Thalappillil said it had found a meaningful way to target consumers when they're the most engaged, "while providing an opportunity for our brand to reward them for being active."

The two examples are slightly different – Pepsico is offering physical rewards for digital engagement while Arby's is offering digital rewards for physical purchases – but in essence they are part of the same trend.

Click here to read full article

Consumers rewards for engagement will be key discussion points at the upcoming Loyalty World USA, October 29th-31st in Las Vegas.

Click here for more information about Loyalty World USA!