What does mobility actually mean? One of the most valuable pieces of information Tony Fish took away from the Loyalty World conference was that the mobile phone is not just about you as a consumer, it is the data collection point- reaching customers at their point of inspiration. Mobile is where all data will come from in the future. Watch the video below on Tony Fish's key trends changing the customer loyalty landscape and his personal secret to true customer loyalty.
Tony Fish B-Eng MBA C-ENG FIET FCIM, acknowledged public speaker and is the author of “My Digital Footprint: a two sided business model where your privacy will be someone else’s business” Nov 2009 and has previously co-authored two books on mobile and innovation: “Mobile Web 2.0: the innovators guide to developing and marketing next generation wireless/mobile applications”, August 2006; and “OpenGardens, the innovators guide to mobile data industry”, December 2004.
We caught up with Mr Fish who spared a few moments of his time to answer these key questions:
What is the key trend changing the customer loyalty landscape?
What is the secret to true customer loyalty?
What is the most valuable thing you will take away from Loyalty World this year?
Watch the video below for the answers
Found this interesting? Check out feedback on Mr Fish's debate on "How is Mobile-Social changing the way you connect with your customers?" here
This year, we have a more focused conference dealing with customer data and big data strategy – Big Data World. For more information on data developments this year and how we are moving forward with our Big Data World conference, sign up to our newsletter here: Customers Newsletter or save our RSS feed here: Customers RSS Feed