Mobile customer loyalty on the low

In Customer Experience, Loyalty & CRM, Marketing and Sales, The Mobile Customer by melissa

prepaid mobileMobile customer loyalty is at an all time low according to new research by Strategy Analytics. On average, mobile customers are changing service providers every 27 months.

At present, the average prepaid customer lifetime is only about 17 months reveals Strategy Analytics Wireless Operator Strategies research. In some developing markets where it costs very little to obtain and activate a new SIM, customer loyalty is basically non-existent! Hence, in these markets there is opportunity to be realised by building customer loyalty.

Check out the full article by Market Watch here >

If you want to discover new ideas and strategies on how to build customer loyalty to boost your brand equity and profitability, then check out Loyalty World Australia 2012. Click here to visit the event website.