#Walgreens, #foursquare launch mobile coupon program to reward consumers

In Loyalty & CRM, The Mobile Customer by Simon Crompton-Reid

Walgreens, foursquare launch mobile coupon program to reward consumers Walgreens has teamed up with foursquare to roll out a mobile coupon program that lets consumers save money on products when they check-in to any location nationwide.

Consumers can check-in to any Walgreens location through foursquare using an iPhone, Android or BlackBerry device. Users will then get a unique scannable coupon, which they can redeem at the point-of-sale.

"Walgreens continues to evolve from a drugstore to a neighborhood retail health and daily living destination," said Rich Lesperance, director of digital marketing and emerging media at Walgreens, Deerfield, IL.

"Digital offerings are one of the vehicles we are leveraging and where we continue to innovate to strengthen our personal connection with customers," he said. "We are doing this by providing real-time value to the approximately six million people who visit Walgreens stores nationwide every day.

Walgreens first introduced mobile coupons through its award-winning mobile applications in November. One of the largest retail mobile coupon offering in the U.S. was launched on "Black Friday," with point-of-sale scanning available at all of Walgreens more than 7,800 stores nationwide. The highly-successful mobile initiative helped generate more than 500,000 downloads of Walgreens mobile application in December.

Source: Mobile Commerce Daily

Customer reward programs will be key discussion points at the upcoming Loyalty World USA, October 29th-31st in Las Vegas.

Click here for more information about Loyalty World USA!