How #EmiratesNBD customized debit offerings with smart segmentation

In Downloads, Technology by Hannah


EmiratesNBD have customized their debit offering by applying smart segmentation.

Download EmiratesNBD presentation on customized debit card management by Deepak Chandran, Head of Customer Lifecycle Management.

This presentation looks at how retail banks can achieve growth in the new era of credit. While banks tend to scale back on acquisition efforts during turbulent economic times, Deepak argues that segmentation is key to sustaining profits.

Download the presentation to learn:

· What has changed in the payments landscape in the Middle East and how banks can apply segmentation to respond to this new operating environment

· How banks can rebuild trust, focus on loyalty and enhance the customer experience

· How to take your business model from brand focused to "value added" to relationship management

· How to let customers, not products, drive innovation