Abu Dhabi Commercial Bank (ADCB) achieves value by building relevance into their customer engagement strategy.
Download ADCB presentation on achieving value through relevance by Girish Suryaprakash, VP & Head of Portfolio Management.
This presentation looks at how to change "context" for different customers to ensure an ongoing and worthy relationship. Girish argues it is not about considering how to push your offer onto your customers – but looking at who your customers are and what they value.
Download the presentation to learn:
Â· How to build relevance by understanding customer data and insights
Â· How to weave data analytics into campaign management to effectively communicate with customers
Â· How to apply RFM scores to proactively identify behavior shifts
Â· How to determine benchmark spends and corresponding rewards
Â· How to measure success with campaign and portfolio metrics