We asked expert trainer Mike Atkin why companies should seriously consider starting a loyalty programme. Here's his response:
In business today, data is considered to be the new oil. Companies are recognising the need to build strong, sustainable and mutually beneficial customer relationships. The most effective and measurable way to achieve these objectives is to build and manage an efficient loyalty programme. The 3 Day MBA in Loyalty programme will show you global best practices and explain how to create successful customer management programmes.
The 3 Day MBA in Loyalty is taking place in London from 25 – 27 April, with later dates available in September 2012. Don't miss out on this fantastic opportunity!