Complimentary download: How Telstra uses customer analytics to generate valuable customer data #loyaltyworld

In Customer Engagement, Customer Experience, Data & Analytics, Loyalty & CRM, Marketing and Sales by melissa

Liz Moore TelstraGet your complimentary copy Liz Moore's presentation that she delivered at Loyalty World Australia in 2011.

Liz is the Head of Research, Insights and Analytics at Telstra. Last year at Loyalty World Austarlia, Liz spoke about ‘Using customer analytics to generate your most valuable customer data: How Telstra embedded an analytical culture to deliver business value from deeper customer insights'. In her talk, she detailed the five critical factors that were needed for Telstra to enhance their customer analytics capabilities.

Download Liz's presentation here >

If you want to hear first-hand from experts like Liz, then you should consider attending the event. Loyalty World Australia 2012 will feature presentations from leading Australian and international executives to discuss how your company can turn insight into opportunity and create loyal customers through every stage of the customer life cycle.

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