#Big Data, what is big data?

In Data & Analytics, Loyalty & CRM, Social media, Technology by BrookLeave a Comment

Big data is a new term which is getting a lot of attention recently, but what is the definition of big data? big data

Big data generally refers to  datasets which are very large (terabytes and pegabytes) which cannot be easily stored and analysed. This data is being generated from a number of different sources including: social media posts, digital pictures, videos, transactions, GPS signals, click-stream data from websites.

For a more complete definition of big data I have included two excellent sources:

Here's a definition from the IBM website, click here

 

The evolving definition of ‘big data’ by John K. Waters

 

Here's a link to  Big Data World Australasia 2012  a conference that will further explore how big data is having an impact on business. It is being held at Atlantic Group V on November 27-28th in Melbourne, Australia.

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