#Facebook launches marketing developer program

In Marketing and Sales, Social media by Simon Crompton-ReidLeave a Comment

Facebook launches marketing developer program Facebook debuted its Preferred Marketing Developer (PMD) program, in which brands can find providers of marketing software and services, vetted by the social network, which can help them develop and deploy Facebook marketing campaigns.

PMD combines the Preferred Developer Consultant program (PDC) and Facebook’s Marketing API program (MAP) to "bring developers to the right clients and make it possible for any brand or company to find consultants who can work with them to build comprehensive Facebook campaigns," PMD Manager John Yi, wrote. Facebook selected 141 companies from 20 countries to become part of this class of PMD.  There are more than 230 PMDs worldwide.

Compass Labs, a social marketing intelligence shop based in San Jose, Calif., was one of the companies chosen to become a PMD. Compass Labs CEO Dilip Venkatachari said his company wanted to be a part of the PMD program because "it helps marketers see a set of vendors who can help you with various aspects of your marketing and advertisement needs."

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