Etisalat looks at how to achieve loyalty by improving the customer value proposition.
Download Etisalat's presentation on Customer Churn & Loyalty Strategy by Hesham Herzalla, Director of Core Network Development.
This presentation looks at how to align the brand's vision and business model with the customer value proposition. With the cost of acquiring a new mobile customer averaging US$250-US$400, brands need to focus their efforts on retention.
Download the presentation to learn:
Â· How the evolution of mobile technology is changing service portfolios and customer engagement strategy
Â· How understanding and adapting to customer demands is essential in a more competitive and complex environment
Â· How attractive service bundling can help retain profitable customers
Â· Why Mobile Operators should opt for a Mobile Value Network Model for competitive advantage