The presentation was all about understanding how to use social media effectively. There are so many tools out their for you to leverage but its important to not get carried away and try to use them all, you need to understand what are the best tools for your business and use those to amply your content.
Your business goals when using social media should be to promote:
- New product launches
- Product development
- Customer service
In this presentation read case studies oh how effective social media can be, see how Best Buy decreased complaints by 20%, how Monopoly increased sales by 450 percent or how Starbucks gained thousands of ideas from its website for new product development .
Ever thought about what drives social media?
The answer is dialogue! you need to engage with your customer
So how do you make sure you integrate social media into your business efficiently?
- Get management buy in
- Training of staff
- Prepare a strategy
- Set objectives and goals
- Identity you may need a new set of skills and a new way of thinking
- Understand that this will all take time
Download the presentation to find out more about Social media as an integral part of a digital future
If you find this content interesting you might also be interested in hearing from the region's largest gathering of marketing, loyalty and data professionals strategizing how to improve the effectiveness of their customer engagement strategy and attend En-Gage: The Marketing Show 2012