Creating a killer #campaign for #facebook: The BMW story

In Downloads, Social media by Hannah


Lat week I attended the Internet Show in Dubai and herd this presentation from Andreas Rasmussen, Founder & CEO, Nodes

The presentation was about the rules of creating something cool for Facebook and how you should look at Facebook as a massive potential marketing tool.

Download this presentation to find out how BMW changed the perception of their brand and attract the younger audience.

It outlines the strategy in 3 stages:

  1. Visualization
  2. 3D and reality
  3. Add potential customers details into the CRM system

This campaign lead to a 40% increase in sales online

Download creating a killer #campaign for #facebook: The BMW story

If you find this content interesting you might also be interested in hearing from the region's largest gathering of marketing, loyalty and data professionals strategizing how to improve the effectiveness of their customer engagement strategy and attend En-Gage: The Marketing Show 2012

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