At the Internet Show last week I listened to this presentation form Janne Lehtosalo, Head of consumer engagement – Middle East, Africa & India, Nokia
The presentation looks at various aspects of a campaign and how to turn negative feedback into a positive outcome as well as the implications of a successful campaign.
Nokia's key believes when it comes to building a Social Media Campaign are to:
- keep learning to understand my community better.
- continuous flow of truthful, relevant and useful stories to my community.
- react fast to my community needs.
- be passionate about my brand.
If you find this content interesting you might also be interested in hearing from the region's largest gathering of marketing, loyalty and data professionals strategizing how to improve the effectiveness of their customer engagement strategy and attend En-Gage: The Marketing Show 2012