Last week I caught up with David Meerman Scott, the best-selling author of â€˜The New Rules of Marketing and PR' who is set to keynote at the 10th annual Loyalty World later this year in London.
In an extended interview David gave his candid views on where many businesses are going wrong in their online strategy and why certain brands are leading the way in the customer experience space. We discussed the influences on his work, including time spent in bond trading and in real time news, and talked about the steps businesses need to take to be successful in a real-time world. The result is a fascinating discussion packed full of insights from one of the great minds in this space.
As well as presenting a keynote session on the impact of real-time on marketing and customer experience at Loyalty World in November, David will also be moderating a special plenary discussion between Anthony Thomson, Chairman of Metrobank, and Nicola Millard, Customer Experience Futurologist at BT. David, Anthony and Nicola will be discussing whether businesses stand a chance in this age of smart, cynical customers. Judging by the content of the interview, both the presentation and the panel are set to spark real debate at this year's Loyalty World.