Big data and how to use it is one of the biggest issues in the field of CRM right now. Here are three useful articles:
1. Thoughts on how marketers can use big data from Heather Taylor, editorial director at econsultancy. There is an amazing graphic used in the post via IBM.
2. Mining web data: Techniques for understanding the user. This blog post on the Customer Love blog, which includes a download presentation, describes how business can use data mining to improve marketing.
3. Michael J Miller's Forward Thinking column in PCmag.com on The Challenge of Analytics in a Big Data World. This is quite a technical post, looking at the how technology companies are developing analytics in the context of big data.
What are you reading?