Big data: what are you reading?

In Data & Analytics, Technology by emilyLeave a Comment

Big data and how to use it is one of the biggest issues in the field of CRM right now.  Here are three useful articles:

1.    Thoughts on how marketers can use big data from Heather Taylor, editorial director at econsultancy. There is an amazing graphic used in the post via IBM.

2.    Mining web data: Techniques for understanding the user. This blog post on the Customer Love blog, which includes a download presentation, describes how business can use data mining to improve marketing.

3.    Michael J Miller's Forward Thinking column in PCmag.com on The Challenge of Analytics in a Big Data World. This is quite a technical post, looking at the how technology companies are developing analytics in the context of big data.

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What are you reading?

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