Case Study: #SocialMedia the #Microsoft way

In Downloads, Social media by Hannah


Have you wanted to now how Microsoft manage their Social Media Campaign? Download this presentation to discover how

Microsoft believe their has been a massive shift in the traditional marketing model:

The traditional marketing model is of course:

  • Awareness
  • Consideration
  • Preference
  • Evaluation
  • Action

Now Microsoft believe the focus  should be based more on the following:

  • Peer review
  • Recommendations
  • User generated content

Their thoughts are that we are all in marketing and that current perception needs to change!

Microsoft use a 4 step approach to Social Media

  • People
  • Objectives
  • Strategy
  • technology

And to drive internal alignment they believe you need to:

  • Audit Social Channels
  • Consolidate guidelines
  • Socialise internally
  • Set up members
  • Communication internally and externally

If you want to find out more about Microsoft’s internal guidelines, social media aims, digital plan, editorial calendar and personal learning’s see their presentation

Download Microsoft’s Social Media Strategy here

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