Brand #Loyalty Management – download

In Loyalty & CRM by Hannah

Brand loyalty management

Brand loyalty management is important given the enormous investments and impact on the bottom line taking into account the fact that generating new brand users costs 6-10 more than keeping existing brand users. In contexts where brands need to be supported heavily by employees / people (service, B2B, …) big negative impact of employee turnover on customer brand loyalty. Short-term oriented vision hampers development of customer brand loyalty (e.g. focus on sales figures of current quarter).

Download the Presentation on Brand Loyalty Management


  1. How big is the challenge?
  2. What have we learned?
  3. Generating and keeping brand loyalty
  4. Measuring brand loyalty

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