Definition of Mocial
[MObile SoCIAL Networking]
1. to use a social networking engine (like Facebook, LinkedIn, FourSquare, Twitter) through any mobile device (like an Android smartphone, iPhone/iPad, or any other handheld tablet-like or phone-like device).
2. to seek companionship with or check on others while “on the run.”
3. to use a mobile device app designed to search for items that connect you with people, businesses, or special events (like through Groupon and LivingSocial)
4. to participate in online gaming (like any of the games on Zynga) through a mobile connection (best enjoyed when competing with others in realtime!)
The explosive growth of smartphones and tablets in recent years is accelerating, and is creating demand for all kinds of mobile applications. As of this writing the Apple App Store, the world's largest app marketplace, boasts over 500,000 iOS applications for iPhone and iPad.
Mobile access matters
The new generation of high net worth customers increasingly expects information delivered on demand wherever they are, whenever they want it. These customers are already taking advantage of a wide variety of mobile applications.
If you want to find out how to capitalise on â€˜mocial' to stay connected with your fans 24/7Martin read this presentation by Kubler, Founder, iConsultHotels
If you find this content interesting you might also be interested in hearing from the region's largest gathering of marketing, loyalty and data professionals strategizing how to improve the effectiveness of their customer engagement strategy and attend En-Gage: The Marketing Show 2012