Over the last few months we have been collating interviews from some of the top Big Data gurus. Whether your interest is privacy, social media or the new role of marketing, the following 3 interviews should put you in good stead. Our interviews feature Jeremy Waite, Head of Social Media at Phones4U, Sarah Phenix, Head of Group Privacy Programme, Barclays and Nilan Peiris runs the internet business at HolidayExtras
How will big data will help you measure your social strategy: Jeremy Waite, Head of Social Media at Phones4U and has worked for Phones4U for one year putting in place their social media strategy. He has previously been involved agency side for 10 years, working with Reebok, MTV, Agent Provocateur and Manchester City.
"Data is massively important to us, but its two sides of the same coin. We're trying to reflect what we're doing in retail and replicate that online. You can draw a line down the middle between acquisition and engagement and this is where the most successful businesses understand the fine balance between the two. Swing too far towards acquisition and you start beating your customers around the head with offers. Focus too much around engagement and it becomes fluffy and you won't see any hard-core figures or numbers"
To read the full two part interview with Jeremy, see the previous post here: Big Data: How will big data will help you measure your social strategy
How Barclays overcame Data Privacy issues : Data protection and privacy are key factors surrounding the Big Data Industry. We secured an interview with Ms Sarah Phenix, Head of Group Privacy Programme, Barclays who gave the Big Data World team some enlightening insights as to how Barclays are protecting their clients data and the team process behind that.
"Within Barclays it has been the awareness around how privacy laws relate to you personally and how you can apply this in work. The more aware and the more we can do awareness campaigns and educate people in a way that reaches them, and they can relate to it, then the more success we have and I feel that is one of our biggest advancements."
To read the full two part interview with Sarah, see the previous post here: How Barclays overcame Data Privacy issues
How will big data change the structure and strategy of your organisation: Nilan Peiris runs the internet business at HolidayExtras. Nilan's specific role is that of Chief Marketing Technology Officer, with responsibilities spanning disciplines from infrastructure through to online marketing.
"In the online space bringing technology and marketing together is critical if you are going to compete, they really need to be aligned. CMOs who are at the brand end of the spectrum really struggle in the performance marketing arena. These days in order to compete, to get access to traffic, to manage your CPA costs and acquire customers online you need to be able to develop deep analytical capabilities that leverage your data assets to enable you to find opportunities to acquire and convert traffic. "
To read the full two part interview with Nilan, see the previous post here: Big Data: How will big data change the structure and strategy of your organisation
To learn more from Nilan, Sarah or Jeremy, please download our Big Data World brochure: Big Data World 2012