Get thinking about your customer strategy today. Check out Chris Maloney's presentation he delivered at The Customer Show Australia (now called Loyalty World Australia) in 2011. Chris is the Marketing Manager for HSBC Australia.
In Chris' presentation, he spoke about:
- Diffusion of Innovation theory
- Learn the 16% rule
- Apply the 16% rule to marketing strategy
- Break the 16% rule
To hear ideas and strategies firsthand from industry experts on customer loyalty, engagement, marketing, and management, be sure to attend Loyalty World Australia 2012.