Bill Hornbuckle, CMO, MGM Resorts International gave a presentation at Loyalty World USA 2011 on customer experience. The presentation discussed how a brand must become an experience. Bill Hornbuckle is responsible for positioning the MGM Resorts portfolio of properties, driving profitability, strengthening loyalty programs, synergizing efforts and leveraging the company's incredible assets.
View below this clip of the presentation where Bill talks about customer experience.
If you want to discover new ideas and strategies, focused on marketing, social media, loyalty and engagement strategy then check out Loyalty World USA, October 29th-31st in Las Vegas.