Barclay’s cutting up the #loyalty credit card

In Loyalty & CRM by Simon Crompton-Reid

1176252_cut_expenses_2Barclay has announced the end to its "Freedom" loyalty scheme in order to direct their attention to developing other products. Barclay has given its #customer two months to use up any points they have before July 26  after which they will pay back any unused points. The scheme which was considered quite a generous program was only rolled out two years ago, however it was criticised for being quite restrictive on where you could earn points. A Barclay's spokesperson said this would not be the end of loyalty programs but “Later this year we will be launching two new programmes. These will provide tailored and valuable offers from thousands of retailers and allow participating consumers to earn freedom rewards on all spending, both at home and abroad."

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