Want to learn about how to build the relationship between brand, trust, engagement and loyalty to maximise customer advocacy? Then get your copy of the presentation by Sean Smith, Head of Brand & Communications at Hotel Club that he delivered at Loyalty World 2011.
He answers the following questions facing every major brand:
- How do we match channel thinking to the experience needs of our customers?
- How can brands build long-term customer satisfaction? How can they build relevancy and authenticity amongst a sea of competitors?
- How can a business move its thinking from CRM to CEM to CIRM?
- Does true Loyalty exist in the modern world, or must brands buy it?
Loyalty World 2012 will feature leading Australian and international executives discussing their challenges around engendering customer loyalty. To find out more about the event, click here.